Administración

Recursos digitales




Portal de revistas UR






  • "Frella" alimentos saludables

    Camacho Medina, Danna Gisela

    This project has the objective of creating a business model based on the commercialization of healthy foods, which is proposed as a solution to the problem of poor nutrition, and to the barriers that limit the consumer's desire to have a balanced diet. In the investigation, a validation of the probl...

    Ver más

  • 101 Puppies

    Prieto Suárez, Luisa Fernanda

    101 Puppies is a company that is developing a new alternative for canine owners to connect more with their pets, through a subscription with which they will receive a set of products, information and benefits according to the characteristics and needs of each dog....

    Ver más

  • 1A Aseo y mantenimiento

    García Escandón, Juan Sebastián

    The following thesis exhibits a marketing plan developed for 1A aseo y mantenimiento S A S, from a study of internal and external variables, for the identification of opportunities, which generate the objectives of the marketing plan, these are supported by various strategies and tactics within cont...

    Ver más

  • 2K: Empresa de apuestas deportivas online

    Abdala, Daniel Karim

    This project is based on the creation of a sports betting company characterized by the speed of placing bets by clients, the diversity of betting methods and the immediate payment of winnings. With the boom in the sale of products and services through digital platforms and mobile applications, the n...

    Ver más

  • 5 Sentidos

    Sánchez Rodríguez, Katherine Alexandra

    5 Sentidos is a restaurant created out of the expectations that people have to find a new, different and fun place, out of the ordinary. It is a fusion place that includes modern gastronomy as well as traditional, where the space is given to the public to experience using all their senses in a room ...

    Ver más

  • 5Box

    Garavito Quitian, Karen Alexandra

    This work aims to develop a sustainable and innovative project, through the creation of learning boxes for children from one to five years old, in order to invite and encourage parents to promote the cognitive development of their children from early ages, emphasizing the development of each of thei...

    Ver más

  • A cost-saving analysis for the Wet Wipes’ Global Portfolio to achieve Third-Party Manufacturers network consolidation in Unilever

    Estupiñán Palacio, Ana María

    Unilever is fast moving consumer goods multinational company headquartered in London, England. The wet wipes portfolio is part of the Beauty and Personal Care and Home Care departments. Its current supplier base is made up of 37 suppliers, 4 from which represent 80% of the total spend for 2021. Its ...

    Ver más

  • A-Bocados: Snacks de colágeno a base de aguacate

    Mendoza Wilches, Valeria

    Humanity's consumption trends have changed, now they are looking for products that give them the possibility to lead a healthier life and allow them to slow down the aging process. People are looking for non-invasive products or treatments that offer health, beauty, and skincare. Under this premise,...

    Ver más

  • ABOARD

    Romero Ramirez, Laura Daniela

    Aboard is a company that offers a ground course for aviation students, we do it through a virtual platform. This is possible because we have a team of developers and flight instructors and we have the latest technology content for learning in the market. Our partners allow agreements so that their s...

    Ver más

  • Abufarma

    Hernández Triana, Ana María

    According to the Ministerio de Salud, 94.7% of Colombians are affiliated to the Health System: 44.9% correspond to the contributory system and 54.8% to the subsidized system (DANE, 2023). Although the system shows that it covers most of the population, there are shortcomings and barriers. Situations...

    Ver más















  • "Frella" alimentos saludables

    Camacho Medina, Danna Gisela

    This project has the objective of creating a business model based on the commercialization of healthy foods, which is proposed as a solution to the problem of poor nutrition, and to the barriers that limit the consumer's desire to have a balanced diet. In the investigation, a validation of the probl...

    Ver más

  • 101 Puppies

    Prieto Suárez, Luisa Fernanda

    101 Puppies is a company that is developing a new alternative for canine owners to connect more with their pets, through a subscription with which they will receive a set of products, information and benefits according to the characteristics and needs of each dog....

    Ver más

  • 1A Aseo y mantenimiento

    García Escandón, Juan Sebastián

    The following thesis exhibits a marketing plan developed for 1A aseo y mantenimiento S A S, from a study of internal and external variables, for the identification of opportunities, which generate the objectives of the marketing plan, these are supported by various strategies and tactics within cont...

    Ver más

  • 2K: Empresa de apuestas deportivas online

    Abdala, Daniel Karim

    This project is based on the creation of a sports betting company characterized by the speed of placing bets by clients, the diversity of betting methods and the immediate payment of winnings. With the boom in the sale of products and services through digital platforms and mobile applications, the n...

    Ver más

  • 5 Sentidos

    Sánchez Rodríguez, Katherine Alexandra

    5 Sentidos is a restaurant created out of the expectations that people have to find a new, different and fun place, out of the ordinary. It is a fusion place that includes modern gastronomy as well as traditional, where the space is given to the public to experience using all their senses in a room ...

    Ver más

  • 5Box

    Garavito Quitian, Karen Alexandra

    This work aims to develop a sustainable and innovative project, through the creation of learning boxes for children from one to five years old, in order to invite and encourage parents to promote the cognitive development of their children from early ages, emphasizing the development of each of thei...

    Ver más

  • A cost-saving analysis for the Wet Wipes’ Global Portfolio to achieve Third-Party Manufacturers network consolidation in Unilever

    Estupiñán Palacio, Ana María

    Unilever is fast moving consumer goods multinational company headquartered in London, England. The wet wipes portfolio is part of the Beauty and Personal Care and Home Care departments. Its current supplier base is made up of 37 suppliers, 4 from which represent 80% of the total spend for 2021. Its ...

    Ver más

  • A-Bocados: Snacks de colágeno a base de aguacate

    Mendoza Wilches, Valeria

    Humanity's consumption trends have changed, now they are looking for products that give them the possibility to lead a healthier life and allow them to slow down the aging process. People are looking for non-invasive products or treatments that offer health, beauty, and skincare. Under this premise,...

    Ver más

  • ABOARD

    Romero Ramirez, Laura Daniela

    Aboard is a company that offers a ground course for aviation students, we do it through a virtual platform. This is possible because we have a team of developers and flight instructors and we have the latest technology content for learning in the market. Our partners allow agreements so that their s...

    Ver más

  • Abufarma

    Hernández Triana, Ana María

    According to the Ministerio de Salud, 94.7% of Colombians are affiliated to the Health System: 44.9% correspond to the contributory system and 54.8% to the subsidized system (DANE, 2023). Although the system shows that it covers most of the population, there are shortcomings and barriers. Situations...

    Ver más